Trends

This comes from a presentation I did with a group of classmates, Wyatt and Heine, wherein we forecasted the trends for Spring/Summer 2022. Our theme was Polar, the idea that our society has become divided and will continue to stay divided which will trickle into fashion trends. This was one of the looks in our forecast and it focused on one end of the "polar" spectrum, femininity. The looks are flown, light, filled with ruffled trims and chiffon. I think this trend is going to grow as the third wave of feminism has hit society, the Women's March era, and women are taking back control of their femininity. I personally, like the idea of moving away from boyfriend jeans and into flow dresses. However, my forecast team and I also believe this is only part of the Spring/Summer 2022 forecast, because not everyone is going to be on the side of girly looks. 

In our research our team found that these looks are becoming prevalent in fashion shows like Alexander McQueen and Vera Wang, but they have not yet reached the mass acceptance level of Maslow's Theory of Diffusion. In two years our group predicts that this trend will grow through influencers like Harry Styles and trickle down from these runway shoes into the mass acceptance level. Harry Styles often combines masculinity and femininity and therefore would be a huge influencer of this trend from brands that he works with such as Gucci.

Overall I think these looks are super playful, fun, and allow a new excitement in the fashion industry. I personally, love the streetwear trends of baggy sweatshirts combined with biker shorts, but I would be happy to have some new styles of dresses and femininity mixed in. 

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This comes from a presentation I did with a group of classmates, Wyatt and Heine, wherein we forecasted the trends for Spring/Summer 2022. Our theme was Polar, the idea that our society has become divided and will continue to stay divided which will trickle into fashion trends. This was one of the looks in our forecast and it focused on one end of the "polar" spectrum, military. The looks here feature black, faux leather, and belts combined with some feminine aspects. 

In our research as a group, we found that one end of the "polar" spectrum was trending towards military. In Heliot Emil and Maison Margiela's runways these military looks are more literal, but in others they are interpreted through trims and finishes. Features from these looks such as combat boots are already trending now in key items such as the rise of Doc Martins. However, we do think the trends from these looks are on the early acceptance level of Maslow's Theory of Diffusion and therefore not on the mass acceptance level yet. We predict these trends are going to trickle down from influencers such as Billie Eilish and Harry Styles who are often on the early acceptance level of the fashion cycle. 

Overall I think the idea of combining this trend with some feminine aspects is going to be exciting to see and helpful to grow this trend within a larger market. I think this trend represents the side of polar that is currently protesting, either on the side of pro-choice, pro gun restrictions or on the opposite of pro-life, pro second amendment, etc. I think it will be interesting to see how this trend grows and if it becomes a larger trend on one side of polar than the other.